New way to Leadership
Three women, one team and the best strengths you can hire:
Ariadna Vilalta – Based in London
Geraldine Laborie – Based in Barcelona
Miriam Vilalta – Based in Barcelona
They work together in this very good ADD VALUE in your brand strategy.
Driven was created by Ari Vilalta, MBA. Having graduated in tourism and worked in marketing and communication for 20 years, she set up DRIVEN in 2016 to entirely focus on fashion, travel and tourism. The last 2 sectors, growing very strongly but poorly served by mainstream PR and marketing companies.
With a very strategic point of view, in 2018, Ariadna start to work in the idea of build the bridge EUROPE – ASIA, but with Covid, added the services of REAL VIRTUALITY.
Since then she has worked with Lottusse, Info Murcia, Expo Dubai, Meliá, Avecal, Turisme De Mallorca, Marina Ibiza, Turisme De Menorca, Associació de Restaurants de Menorca, Hats and Horses, Asociación Moda Girona, Asociación Promoción Caravaca De La Cruz and, early 2019 took the decision to move the business to London to offer her clients a sure way of navigating the turmoil caused by Brexit, and guarantee future visits from the UK to Spain and southern Europe, where Geraldine, take care of Barcelona headquarter.
Ari looks after clients herself and is an expert in planning, branding and strategy.
She has a team of people who work with her in creative, social media, PR, digital marketing and media buying to make Driven’s offer truly full service.
Lately, she started strategies in BLOCKCHAIN, Virtual Reality, NFT’S AND ARTIFICIAL INTELLIGENCE.
Géraldine graduated with a master degree in International Business at the Strasbourg EM ( Management Business School ).
She decided from early age, she wanted to travel the world to get as much experience, meet as many different persons as possible and embrace different cultures in her life.
She started her career at LVMH Germany followed by Dior Parfums in France.
She then moved to fashion in Dubai with Chalhoub Group where she successfully managed luxury Brands for the region.
Afterwards opportunities took her to Asia where she was in charge of managing contemporary designers and luxury Brands portfolios for the Benjamin Family ( one of the biggest distributor in SEA).
She is now in Barcelona where she is partner at Driven Associates, advising Brands with her 20 years experience around the world in fashion and cosmetics.
Our Journey, a brief history of the company
The Early Days…. We started in 2006, in Barcelona and Madrid as a traditional Communication Agency, working with big accounts like Andbank, BIBM, Ajuntament de Barcelona, CIRSA, Zambón, Credit Suiss, PINKO, Chloe…
Our usual task were: Graphic design, Fairs, Radio, press and tv campaigns, Press Trips, Congress & conventions, Press Releases…
Digital Evolution… The websites, social media, influencers, digital marketing… has been around since 2006, strongly taking place in 2009 and making a real revolution in our sector.
Globalization and 360 degrees plans has been evolving and changing all the status and organizations last years. The PR AGENCIES, we had to evolve and update our services and focus.
Expansion and Growth…. We saw that the future was international and we are base currently in London, offering a global view to our customers.
Our “Work Hard, Play Hard” Policy…. This 2020, with the Covid situation, our evolution has been to the VIRTUAL EVENTS and also, focusing our view in China, the biggest and strongest market in the world.
Post-Covid era… new times after Covid!
China expansion becoming more difficult and Dubai taking over, we opened an office in the new business, shopping and tourism center.
We want to take care of your brand, using our international experience and knowledge.
We work to make your brand bigger.
Your success is our success.
Our goal is make your brand unique and special.
For an informal chat to talk about a need, an existing project or future plans, please mail us today or pick up the phone – you will be making a great decision.
Commercial : Geraldine +34 658 28 96 87
PR& Marketing : Ariadna +34 673 91 62 14