Who we are

Our Journey, a brief history of the company

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The Early Days….    We started in 2006, in Barcelona and Madrid as a traditional Communication Agency, working with big accounts like Andbank, BIBM, Ajuntament de Barcelona, CIRSA, Zambón, Credit Suiss, PINKO, Chloe…

Our usual task were: Graphic design, Fairs, Radio, press and tv campaigns, Press Trips, Congress & conventions, Press Releases…

Digital Evolution…  The websites, social media, influencers, digital marketing… has been around since 2006, strongly taking place in 2009 and making a real revolution in our sector.

Globalization and 360 degrees plans has been evolving and changing all the status and organizations last years.  The PR AGENCIES, we had to evolve and update our services and focus.

Expansion and Growth….  We saw that the future was international and we are base currently in London, offering a global view to our customers.

Our “Work Hard, Play Hard” Policy…. This 2020, with the Covid situation, our evolution has been to the VIRTUAL EVENTS and also, focusing our view in China, the biggest and strongest market in the world.

We want to take care of your brand, using our experience and knowledge in China to give you trust and confidence to be strong in the best market of the world.  We work to make your brand bigger.  Your success is our success.

Our goal is make your brand unique and special.   We know both sides of the world and we can make that happen.

Our Visionary Leaders

Ariadna Vilalta – Based in London and Yayuan Zhang – Based in China.

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They work together in this very good ADD VALUE in your brand strategy.


Since 2018, working creating original contents across multiple channels on daily basis for these brands, operate 6 brands’ WeChat, Weibo, and Little Red Book official accounts
Keep Connecting with KOLs for brand’s promotion campaigns
§Research and create Chinese market insight report for different brandsBrand’s official Web and product translation

Also, Yayuan has been working for Faner Media, Beijing as a Content Editor, creating original content for a WeChat account with 1.4 million followers, she produced high quality articles from scratch to publication independently and chased “Hot topics” every day and produce timely content to keep on trend.

She worked in Mulberry, London, Understanding the brand, whole collections and inspirations behind the products, provided a luxury shopping experience for customers, introduced the right products to customers and satisfied their needs

In Gyunel Couture, London she collected celebrity attendance lists from all events hold in UK for press release, connected with celebrities and inviting them to showroom, provided perfectly experience for clients who visit showroom and promote sales, developed marketing strategies for Chinese Market and created and operating Weibo account for Gyunel Coutur.


Driven is owned and run by Ari Vilalta, MBA.  Having graduated in tourism and worked in marketing and communication for 20 years, she set up DRIVEN in 2016 to entirely focus on travel and tourism which she saw as an area that was growing very strongly but was very poorly served by mainstream PR and marketing companies. 

With a very strategic point of view, in 2018, Ariadna start to work in the idea of build the bridge EUROPE – ASIA.

Recently, she also add the services in VIRTUAL EVENTS.

Since then she has worked with Avecal, Turisme De Mallorca, Marina Ibiza, Turisme De Menorca, Associació de Restaurants de Menorca, Hats and Horses, Asociación Moda Girona, Asociación Promoción Caravaca De La Cruz and in early 2019 took the decision to move the business to London to offer her clients a sure way of navigating the turmoil caused by Brexit, and guarantee future visits from the UK to Spain and southern Europe.

Ari looks after the bigger clients herself and is an expert in planning and strategy.   She has a team of people who work with her in creative, social media, PR, digital marketing and media buying to make Driven’s offer truly full service.


For an informal chat to talk about a need, an existing project or future plans, please mail us today or pick up the phone – you will be making a great decision.