Every brand is different and, therefore,
Every brand is different and, therefore,
need a tailor-made business strategy.
Driven Associates has a deep knowledge about communication, PR, marketing and sales and goes one step beyond
- We want to help your company, your brand in the balance between image, branding and sales.
- Our years of experience in both areas around the world make us capable to asure you successful expansionin different markets.
- We have over 16 years of experience in leading fashion companies.
Tailor-made business strategy
who we are
Having lots of common points of view, ways to see our careers, same way to understand projects and develop them, we are also complementary in our strengths.
That is why, once Geraldine was back to Spain, we decided join forces and evolve Driven Associates in something new.
We have been at your side of the table. We know what you lack. We know what you need. We are happy to share our worldwide contacts and make them useful for your business.
Ariadna Vilalta
I am Ariadna (Ari), MBA in executive business, graduated in tourism, master in Marketing and PR, and worked in this sector for 20 years. Since then she has worked shoe and fashion brands, governments, associations, pharma, banking… 2019 moved the business to London to offer her clients a sure way of navigating the turmoil caused by Brexit, and guarantee future visits from the UK to Spain and southern Europe, where Geraldine, take care of Barcelona headquarter.
I love to work hand by hand with our customers. Expert in planning, branding and strategy I enjoy work with creative, social media, PR, digital marketing and media buying team to make Driven’s offer truly full service. Passionate abouts phycology and the latest technologies like blockchain, virtual reality, nft’s and artificial intelligence.
Geraldine Laborie
Géraldine graduated with a master degree in International Business.She decided from early age, she wanted to travel the world to get as much experience, meet as many different persons as possible and embrace different cultures in her life. She started her career at LVMH Germany followed by Dior Parfums in France.
Then moved to fashion in Dubai with Chalhoub Group where she successfully managed luxury Brands for the region. Afterwards opportunities took her to Asia where she was in charge of managing contemporary designers and luxury Brands portfolios for the Benjamin Family.
She is now in Barcelona where she is partner at Driven Associates, advising Brands with her 20 years experience around the world in fashion and cosmetics.
who we are
Having lots of common points of view, ways to see our careers, same way to understand projects and develop them, we are also complementary in our strengths.
That is why, once Geraldine was back to Spain, we decided join forces and evolve Driven Associates in something new.
We have been at your side of the table. We know what you lack. We know what you need. We are happy to share our worldwide contacts and make them useful for your business.
Ariadna Vilalta
I am Ariadna (Ari), MBA in executive business, graduated in tourism, master in Marketing and PR, and worked in this sector for 20 years. Since then she has worked shoe and fashion brands, governments, associations, pharma, banking… 2019 moved the business to London to offer her clients a sure way of navigating the turmoil caused by Brexit, and guarantee future visits from the UK to Spain and southern Europe, where Geraldine, take care of Barcelona headquarter.
I love to work hand by hand with our customers. Expert in planning, branding and strategy I enjoy work with creative, social media, PR, digital marketing and media buying team to make Driven’s offer truly full service. Passionate abouts phycology and the latest technologies like blockchain, virtual reality, nft’s and artificial intelligence.
Geraldine Laborie
Géraldine graduated with a master degree in International Business.She decided from early age, she wanted to travel the world to get as much experience, meet as many different persons as possible and embrace different cultures in her life. She started her career at LVMH Germany followed by Dior Parfums in France.
Then moved to fashion in Dubai with Chalhoub Group where she successfully managed luxury Brands for the region. Afterwards opportunities took her to Asia where she was in charge of managing contemporary designers and luxury Brands portfolios for the Benjamin Family.
She is now in Barcelona where she is partner at Driven Associates, advising Brands with her 20 years experience around the world in fashion and cosmetics.
An agency full of meaning.
Truly useful
We are truly believers of joining forces to grow up. Together, we do better!
do you want to know more about us?