Fresh, creative, updated, passionate.

We are DRIVEN.

We love strategy. We love building up. We love the new mix between old and new. Past and Future.

We are global, we think global and we act global.

We understand sustainability.

We understand technology.


We think DIGITAL

Because that’s the way to succeed.




The social media landscape in China is totally different from what you are used to see in the West. WeChat and Weibo are right now dominant.

Our team will help you to build your own strategy to reach your target in the best worldwide market.

Our digital mind allows us to imagine transverse and complementary campaign on different platforms to communicate with your customers and diffuse them your brand values.

Communicate to the right people at the right time is crucial if you want to succeed and develop your brand awareness among Chinese customers.

China is the PRESENT and FUTURE for lots of European brands.



DRIVEN ASSOCIATES became the Europe partner with YAYUAN ZHANG in China and we became the BRIDGE and CONTACT for the brands and companies born in Europe, whom want to grow up and evolve in China.

We are your contact based in London.

You will explain us your goals, your budget, your objectives…

We will deliver a Marketing Planning (which includes traditional and digital media) and Social Media to make your brand well-know in CHINA.

Our partners will work following your strategy and weekly and monthly, we will check the evolution of your brand in the best global market.

Our team became your team based in China, reporting to you all the improvements, the feedback from customers,…

Driven 2 quote1



Utterly relentless in pursuing  the goals of our clients.


Do you want to know more about our job?

Click in PROJECTS.