Driven is an agency focussing on create strategy and make your brand well-know based in 2 strong areas:  BRANDING & PR.

We are based in London and Dubai, to be close to the press in two of the most vital markets nowadays.

We also have associates in Paris, Milan and Germany and are in the process of setting up agreements in the Nordic countries.

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A public relations specialist is a media professional who is responsible for creating, planning and executing public relation strategies in order to manage public perception of a brand, company or individual.

DRIVEN ASSOCIATES were born under PR PHILOSOPHY and we are truly believers of the ART OF PR.

As a profession, public relations offers an incredible array of opportunities and can be broken down into endless types and categories.

There are 7 different types of PR:

1. Strategic communications

Every action that is undertaken by a PR professional should fall under strategic communication. This essentially means that all PR efforts are coordinated to help a company achieve its business objectives. Understanding an organisation’s priorities from the outset is a must, with communications objectives and subsequent activities established to support these priorities.

2. Media relations

A good working relationship with the media is needed in order to spread key messages to the target audience. PR professionals can put clients into the spotlight by sending press releases and pitching interviews into the media outlets that enable these companies to reach their desired, most important  audiences. Journalists need a consistent stream of news to fill their pages and airways, so creating compelling news stories for media involving the organisations looking for media exposure is a win-win for both parties.

3. Community relations

While the media is an important outlet for PR professionals, sometimes a more effective means of communication is direct engagement with the community or audience through owned channels – e.g. drafting a company blog. Engagement with the community in which an organisation operates should work two ways. For example, when a business opens a new facility, getting feedback from the local community is just as important as highlighting the benefits for the local economy. Good listening skills and the ability to coordinate events are essential for this.

4. Internal communications

Internal communications is quickly becoming a major area of focus in PR. Employees can be a company’s biggest advocates or harshest critics so keeping them satisfied, motivated and loyal is crucial to the overall success of a company. Developing ongoing programmes to keep staff engaged and informed, whilst understanding their needs and concerns, is a challenge for companies and one which internal communications professionals are now playing a crucial role in assisting with.

5. Crisis communications

Contrary to popular opinion, the communications team shouldn’t just be brought in when a crisis occurs; that is too late. Organisations should take a planned and consistent approach to crisis management, with a clear crisis communications plan in place and strong relationships with both stakeholders and media built up over time which they can rely on at such times. This makes crisis communications as rewarding and valuable as it is challenging

6. Public Affairs

Those who work in public affairs – or lobbying – are involved in building and developing relations between an organisation and politicians, governments and other decision-makers. It is a relatively distinct subset within PR and those working in the field have a keen interest in the political system and the process for enacting legislative change. They can also add incredible value by providing assistance to organisations in areas such as regulatory compliance, corporate communication and trade associations.

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FAM trips – targeting the travel professional – we organize trips with intimate groups of influential professionals that can make your tourism and travel goals a success – curating the trips down to the smallest detail so the visitors leave, understanding exactly what you are offering and converting them into future ambassadors for the success of your project.

7. Online and social media communications

In today’s instant world of communications, it is essential that businesses possess a strong online presence to stand out from their competitors. Customers are increasingly turning to the web to do their own research before making a purchase decision, so online PR has become hugely important in generating leads, building brand relationships with blogs and social media, and attracting new talent. Both organisations and PR pros today must be adept in choosing the best social media platforms and other digital channels to achieve their communication objectives.

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Press and influencer trips – targeting the final consumer – we organise trips to your hotel, event or region with the most important travel and lifestyle journalists and influencers with a view to maximising exposure in the most influential UK and European media – national press, dedicated travel press, TV and web based media. We start by taking a detailed brief of who you want to reach and what your objectives are, then presenting you a plan to achieve and exceed your goals.

We have amazing contacts with European travel press and influencers and are the first port of call for any region or major event looking to boost its visitor numbers.

However, there are underlying PR skills which are required across the spectrum for PR professionals.

For businesses considering how PR can work for them, public relations can help to achieve business success in a wide variety of areas. Whether it is technology, international PR, working with a talented team is key to success.

Today to learn more about life in PR agency or discover how we can help to support your business goals.  


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Digital marketing – we have an in house digital marketing specialist and can devise, design and implement digital campaigns to creatively engage your target audience. We also have language specialists in all the main European languages so we can create country specific content that is sure to resonate with whatever customer you are trying to attract.

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Creative media – we can create engaging, exciting visual media content to bring your campaign to life, whether print media, video or radio. We have in house creatives and a team of collaborators to offer you fresh looks that are sure to appeal strongly to your target clients.

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Media planning and buying – if you need paid media, we can present you a detailed sub segmented media marketing campaign to deliver your goals, then buy and plan the media, always taking care of deadlines, media positioning and supplying clipping reports and media equivalent values to show you the worth of the results obtained.

Creation of touristic products – we are experts at analysing the natural assets you have, re-presenting them in a way that has not been thought of before to create a  new and exciting tourist product for the visitor. We are creative by nature and can conceptualise, plan, perfect and execute an event or action that will attract a highly targeted public from your chosen source country to your market at the time of year that most interest you

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